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| the Meilu company the process of making brand |
| updatetime£º2008-11-19 Hits£º1421 |
The ancient said ¡°does not know the truth about the lushan, only the reason lives in this mountain¡±,the beauty of Lushan in Jiangxi has been talked about since ancient times,and there has a house where Song Meiling¡¢Jiang Jieshi and Mao Zedong had lived in,Since then, the reputation of lushan has been sung so far.Jiangxi has a "meilu",also in Zhejiang.The meilu solar-powered water heater, borrows the name from beautiful Lushan, not only poetic, more full flavor.
Prepares five year Meilu birth
At Changzhou fall trade fair, very hot and over-the-counter, inside voices,the people is so many and so busy.on the meilu's booth, the general manager of Shu Bin has been busy over, the dealer whether new customers or existing customers of the deep friendship, is full of praise to the new products machinethis of this section of 08 year,day and a half Time, there has been new interest of more than 10 customers.
Entered the solar energy profession already have five years, stepped in the profession from 2003 , shu Bin has sold other brand solar-powered water heater, five year, shu Bin had accumulated wealth of knowledge in the sale, the management and many other aspects, which laid a foundation for he to operate its own brand .The Zhejiang Haining's solar energy enterprise springs up everywhere, in sooner the year is not the region which today this kind of solar energy enterprise converges, along with the local economy's development, the Zhejiang provincial government's support , Haining's solar energy enterprise emerges the water surface gradually, a bottle gourd's speed, now Haining's solar energy enterprise just likes a mushroom growth as if. Is relying on the opportunity maturity, many year sales experiences, the meilu solar-powered water heater company was founded in March.
Asked a lot of dealers in the product will be the first to ask the origin of the name of the product, Shu-bin said with a smile, "This is one of our customers to play, Lushan in Jiangxi Province is sound familiar to us all, and there has a house where three generations of leaders have lived in , so named meilu, both historical significance and scenic charm so that the product contains a certain amount of cultural. "
After many year careful preparations, meilu in fall rendezvous bright fully elegant demeanor, although in the big exhibition hall converged numerous of brand enterprises, but the beautiful hut also refuses to admit being inferior, looked that comes the dealer who discusses sufficiently to prove this promising youth's strength.
Faithful until death one step starts
Registrar of Companies, the company's overall business has been done before the register , until the success of the registration, the success of new products entering the market, Shu bin had adopted a brand road to formal, comprehensive, systematic Program run by a unified strategy. Shu bin said that the first product positioning, the U.S. House will be positioned as a brand product, and the positioning of the main aspects of the several ways to begin to achieve.
First of all, from the size of the company, the meilu is step by step to the development of large-scale, the current meilu has set up to the standard four-acre plant, to more than 10 acres of industrial parks, new products come out, the meilu of the price of solar water heaters Location in the middle between the high-end, be able to meet the needs of consumers. Second, in the technical. To conquer the enterprise market, products must be by virtue of a solid technical strength to win the competition aspects of the meilu under a full effort. "Since the business to be done, we have the strength to do business, the meilu is currently in its infancy, but in all aspects of the brand is taking the road, we had many years of sales, or to do a good brand, market, brand recognition, The brand is also the title of many ways to achieve a certain standard form, to the consumers, the brand is their choice of a range of products locked loop. " meilu introduced a first-class foreign CNC automation production equipment, professional experts, environmental protection and renewable energy expert for the application of solar water heater technology for the ground-breaking in-depth study, the increases in the meilu of solar energy scientific and technological content of products. In 2008 the introduction of new products in the meilu, high-performance liner has attracted the attention of customers. Shu bin said that the thickening of the liner using imported food-grade SUS-304 stainless steel, using automatic plasma welding technology, factory after 100% of the pressure leak manufactured to protect water leakage rate to zero. meilu is the first to launch into a whole barrel of technology companies, by computer measurement of liquid foam from overflowing into the mouth, full of foam layer, without leaving any gap, using two cover thickening, anti-tank and the structure of effective intervention from , Beautiful shape, to ensure that the barrel body "seamless", thoroughly good-bye to the era of crack outside the barrel.
With the technology to do security, Shu bin is still in the plans, which do not, the image of the product immediately enact a spokesman for the plane and all the major peer-page media publicity, this time in a Qiujiao Hui on advertising, one-time investment of more than 10 million RMB, "must do grow in size and strength, strength is the basis of publicity can not be sloppy," Shu bin said with a smile.
Strengthened by the progressive elements
Years of experience in brand marketing, Shu bin summed up a lot of useful experience and reason, the product of service, and Shu bin deal with the distributors have become very familiar and very familiar with his friends because many of the operations Shu bin problems have years of experience with earlier thought, dealers operating in tremendous play. Qiujiao Hui, who comes from Shandong, said the dealer, operating for so many years, the meilu Inc. There have never been on the source of the problem, never had any service on the bit error.
Never-ending services, business services is the potential performance of the competition. "The meilu has developed marketing and service support services, marketing services, which will be conducted in which, in order to adhere to people-oriented approach to the health of hot water, the quality of life constitutes the core of the concept of an all-round service system. Customer service network, customer details Database, the ranks of professional services, first-class level of service reflects the concept of customer service, "said Shu-bin, before and distributors all over the country's cooperation with all of this time in the new company," the follow-up services, to Will be brought even closer together in all aspects, it's great potential indirectly support the hands of many aspects of normal operation. "
The new operating companies, are confident that Shu bin, and all entrants from his many years of rich experience at the moment, Shu-bin of the new company operating in full swing, Shu bin in the strength of their savings to prepare to apply for ISO international quality system certification, he "The continued strength of preparation, the outbreak of the strength of the meilu of persistent power, the meilu is also to create 'Lushan' efforts to have been the true face of the direction." |
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